I was vaguely aware that magazine photos are retouched to remove "imperfections", but I had no idea that editing was done on this scale. Click through the entire Flash thing. It's astounding.
That girl looked absolutely fine before...hell, she was certainly skinny enough before they hacked five inches off her waistline. Most shocking to me, though, were the changes to her face. She wasn't perfect, but she had her own natural beauty. The image modifications made her look like an ethereal pixie...not by enhancing her existing features, but by redrawing them, turning her into a completely different (and impossible) person.
This, of course, was done as an example, so people can get an idea of what might have happened to the images we see in magazines. I commend Sweden's Ministry of Health and Social Affairs for the G!rlpower Project, and the Forsman & Bodenfors advertising company for their implementation.
(via BoingBoing, who linked to a demo of the campaign on the ad company's website)
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3 comments:
Thanks for linking to this - it's fascinating! I liked her better before all the magic retouching.
It's totally fascinating one one hand, yes, but totally SCREWED UP on the other. Anyone can be sensitive to issues regarding their physical appearance, but young girls, and, more and more recently, young guys, can be extremely vulnerable to these issues, and something like this --airbrushing and touching up a photo until it's nothing like the real thing; I mean, come ON, they SHAVED HER SIDES OFF, AND GAVE HER HUGE TITS!!!-- example of what lengths magazine/media people will go to, only serves to make those who may be insecure and struggling, long for the unattainable.
I seriously think this sort of thing can spark the beginning of eating disorders for some.
Why did "physically appealing" have to turn into Skeletor, anyway? A little flesh on the frame is MUCH MORE attractive, if you ask me.
That is, I believe, the reaction you're supposed to have, Brookie :)
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